Inbound Telemarketing Services involves creating or updating customer databases, surveys, questionnaires, presentation of goods and services, making appointments of sales agents with clients, informing consumers about new products, company shares invitations and much more. All information obtained when calls are made, is formed in a single base in the form of a questionnaire for each client and has agreed with the customer fields for entering data. About the databases should be discussed separately. They offer ready-made at every step, but the quality here, as a rule, the question. They are not always presented in a digestible form, and, being drawn up by one, they are not updated for years.

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